blair roman

content creator & art director

2021 Tru Kids Brands | Toys"R"Us

Buying Guide Videos

Toys"R"Us play tips

Animated explainer videos developed for added value to the 2021 summer seasonal campaign. Partnered with marketing to develop seasonal campaign style guide and apply paper-cut style to buying guide videos. Directed external animator on video content, animation style & voice=over to align with brand standards.