blair roman

art director & content creator

Leap Insurance Agency, LLC

Launch Campaign

You CAN live where you want

Leap is here to help prospective residents qualify for their ideal apartment. After discussing the clients needs and researching competitors, I developed a concept that would attract possible clients and partners. The concept uses photography and messaging to highlight common thoughts of prospective renters and place Leap as the solution. Execution included out-of-home placement at NJ Path Stations, postcards, handouts, social media and media display banners.