blair roman

art director & content creator


Creative Marketing Strategy

Hot, New & Exclusive Toys

With an objective to bring awareness to Toys“R”Us’s hot and new toys, I led the marketing strategy and the creative development for this campaign. The goal was to ladder up to the company’s brand positioning of “Today We Play” and consolidate current marketing tactics. I achieved this by delivering fun, authentic content across all platforms. Each creative piece to the campaign announced new products, and leveraged the chain’s store environments by showing kids interacting with toys. I then utilized an efficient process of shooting a long-form video once and using clips of it throughout the campaign.