blair roman

content creator & art director

2017 Toys"R"Us Inc.

Social Content Strategy

Naughty Is Not An Option

Every kid wants to stay on Santa’s Nice List and for this video series, we captured that emotion. I collaborated with a photography studio and art directed each video to show children chatting happily about how they’ll stay on the good side of the list. I then partnered with the company’s social and media teams to develop the ad unit placement strategy. The result was a fun series that garnered high engagement rates on across social platforms.