2017 Toys"R"Us Inc.

Social Content Strategy

Naughty Is Not An Option

Every kid wants to stay on Santa’s Nice List and for this video series, we captured that emotion. I collaborated with a photography studio and art directed each video to show children chatting happily about how they’ll stay on the good side of the list. I then partnered with the company’s social and media teams to develop the ad unit placement strategy. The result was a fun series that garnered high engagement rates on across social platforms.