2018 Toys"R"Us

Integrated Brand Campaign
99% Sugar-Free,

1000% Fun.

Taking a new, innovative approach to promote the Easter campaign, I managed the design team on concept & execution to best support our objective: that toys are better than candy. On the Social platform, we brought play to life by leveraging Easter-themed products through fun activities. A colorful palette and iconic Easter-esq shaped laydown photography of toys provide inspiration for gift ideas. Hand-drawn type and illustrations evoke a childlike playfulness to all of the assets.