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2017 Toys"R"Us

Social Content Strategy

Slay the First Day

The objective for the company’s Back to School campaign was to present the prospect of a child's first day in a fun, empowering light. I showcased the product selection to show its value in a real-life environment. This included partnering with social and media for strategic planning and building content based on customer insights. I partnered with the photo studio & managed a team of designers & animators to execute video & static ads across the company social platforms.